Socialization and Optimization of Digital Marketing 4.0 at MSMEs Gebyok Ukir Jepara, Indonesia

Abstract

The lack of knowledge about technology by the people of Pringtulis village has made MSME entrepreneurs, especially gebyok ukir, unable to market their products online. Even though the industry is now all-round using the sophistication of digital technology that makes it easier for today's humans to transact. The socialization and optimization of digital marketing was held with the aim of improving and empowering human resources in CV. Adam Jaya who already has all the marketing tools online, it's just constrained by knowledge to operate it. The method used in this activity is training or training related to digital marketing. Training is carried out door to door, this method was chosen because it will be more effective for entrepreneurs themselves if there is confusion they can immediately ask clearly. Then immediately practice teaching how to use social media such as bukalapak, tokopedia, and how to upload photos and captions related to the product you want to market. As a result, the owner of the CV. Adam Jaya has been able to periodically operate how to market his products online, such as uploading photos related to new products on social media.